The global e-commerce landscape has undergone a remarkable transformation since the onset of the COVID-19 pandemic.
While initially driven by necessity, the shift towards online shopping has solidified into a lasting trend.
Even as physical stores reopen, consumers continue to favour the convenience, variety, and safety of e-commerce.
Retailers have adapted swiftly, enhancing their digital infrastructures and offering more seamless, personalized online experiences.
Innovations such as augmented reality, virtual try-ons, and AI-driven recommendations have further enriched the online shopping journey.
Moreover, the growth of mobile commerce, social media shopping, and the rise of direct-to-consumer brands underscore the enduring appeal of e-commerce.
The sector's resilience and adaptability ensure it remains a dominant force in the retail industry, meeting evolving consumer expectations and redefining the future of shopping.
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