The interrelation between behaviour and information technology (IT) is a complex and evolving area of study, influenced by the rapid development of digital systems and the increasing integration of technology into daily life.
Understanding this interrelation requires exploring patterns and theories that explain how human behaviour and IT influence each other.
Technology shapes our habits, interactions, and communication methods, while human behaviour drives the design, development, and adoption of technology.
For instance, social media platforms are designed based on patterns observed in human social behaviour, such as the need for social connection and instant feedback.
In turn, these platforms influence our communication styles, information consumption habits, and even self-perception.
Adaptation and Habituation: Users quickly adapt to new technologies, integrating them into their routines.
Over time, this adaptation becomes habituation, where technology becomes an essential part of daily life.
Digital Overload: With the rise of digital tools and platforms, people often experience information overload, which can impact cognitive functioning, decision-making, and mental health.
Personalised user experiences, driven by AI algorithms, shape user behaviour by recommending content, products, or connections based on past interactions.
It suggests that perceived ease of use and perceived usefulness significantly influence users’ attitudes and behaviour toward technology adoption.
Social Cognitive Theory (SCT): SCT emphasizes the role of observational learning, social interactions, and self-efficacy in shaping behaviour.
It suggests that people learn and adapt their behaviour based on their interactions with technology and the outcomes they observe.
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